Opposite Lock: An Oral Autobiography
After spending some time with him over dinner and drifting around select mountain roads, Rauno Aaltonen captured our minds and our hearts. Few men live to be so passionate about driving, and I find both…
MINI
MINI makes its debut as official partner of the exclusive Warner Music Group
It was MINI’s first appearance as the official partner of the Warner Music Group Grammy after party held in Hollywood February 10, 2013 following the 55th Annual Grammy Awards. Staples Center in downtown Los Angeles…
MINI continues to expand its all-wheel-drive range
Driving fun will always be a MINI forte; its agile handling – aka “go-kart feeling” – has long been a hallmark of its character. Sophisticated powertrain and chassis technology ensure that every model in the…
2013 NAIAS: MINI’s JCW Paceman Turns Heads (And Corners Rather Well)
I had an absolutely brilliant time behind the wheel of a prototype JCW Countryman on snowy Austrian alpine roads last winter. The first-ever all-wheel-drive John Cooper Works was a blast to drive as it dug…
2013 NAIAS: MINI’s JCW GP Makes a Detroit Cameo
The MINI Clubman Bond Street & MINI Clubman Hyde Park
While fashion statements come and go, authentic style is here for the duration. As a one-off in the premium small car segment, the MINI has cemented its place in the street scene of modern cities…
MINI Paceman “Design with Bite” campaign
The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…
MINI takes a look back over the most successful year in the brand’s history
The British premium small car manufacturer MINI can look back on an eventful year marked by new sales records, successful model launches and expansion into new markets worldwide. 2012 once again served up a wealth…
World Premiere: MINI John Cooper Works Paceman
The MINI John Cooper Works Paceman combines mouthwatering sporting flair and inimitable style to introduce a new dimension in driving fun to the premium compact segment. Its race-bred powertrain and chassis technology create a recipe…
MINI at the Los Angeles Auto Show 2012
The MINI Paceman is breathing new life into the premium compact segment as the first Sports Activity Coupé in its class. The latest MINI model is set to celebrate its North American premiere in the…
MINI Countryman service vehicle for Dakar
Countdown on for the Dakar Rally 2013 – Champions perfectly equipped to defend their title with the MINI ALL4 Racing, 2012 winner Stéphane Peterhansel and Original MINI Accessories. Preparations are running at full speed as…
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