MINI

They share the same genes, but dance to different tunes; the already successful MINI Countryman is joined by the MINI Paceman in satisfying the desire of compact premium car customers for more driving fun. The…

The bicycle is no longer merely a means of transportation, it is also a lifestyle and fashion accessory. With its newest folding bike, MINI is bringing a splash of colour to the streets and showcasing…

The MINI John Cooper Works Paceman combines mouthwatering sporting flair and inimitable style to usher in a new dimension in driving fun. The seventh top-class athlete in the John Cooper Works range blends the overall…

A MINI can do more. It can win the Dakar Rally twice in a row. It can conquer more than 100 markets worldwide. But what about defying the laws of gravity and showing snowboarders how…

It was MINI’s first appearance as the official partner of the Warner Music Group Grammy after party held in Hollywood February 10, 2013 following the 55th Annual Grammy Awards. Staples Center in downtown Los Angeles…

Driving fun will always be a MINI forte; its agile handling – aka “go-kart feeling” – has long been a hallmark of its character. Sophisticated powertrain and chassis technology ensure that every model in the…

I had an absolutely brilliant time behind the wheel of a prototype JCW Countryman on snowy Austrian alpine roads last winter. The first-ever all-wheel-drive John Cooper Works was a blast to drive as it dug…

What a pleasure it is to set eyes upon – nay, to sit in MINI’s all-new JCW GP sports car. This, friends, is the stuff legends are born of. You couldn’t buy a more honest,…

While fashion statements come and go, authentic style is here for the duration. As a one-off in the premium small car segment, the MINI has cemented its place in the street scene of modern cities…

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…