MINI shows snowboarders how it’s done with the perfect backflip
A MINI can do more. It can win the Dakar Rally twice in a row. It can conquer more than 100 markets worldwide. But what about defying the laws of gravity and showing snowboarders how…
MINI
Opposite Lock: An Oral Autobiography
After spending some time with him over dinner and drifting around select mountain roads, Rauno Aaltonen captured our minds and our hearts. Few men live to be so passionate about driving, and I find both…
MINI makes its debut as official partner of the exclusive Warner Music Group
It was MINI’s first appearance as the official partner of the Warner Music Group Grammy after party held in Hollywood February 10, 2013 following the 55th Annual Grammy Awards. Staples Center in downtown Los Angeles…
MINI continues to expand its all-wheel-drive range
Driving fun will always be a MINI forte; its agile handling – aka “go-kart feeling” – has long been a hallmark of its character. Sophisticated powertrain and chassis technology ensure that every model in the…
2013 NAIAS: MINI’s JCW Paceman Turns Heads (And Corners Rather Well)
2013 NAIAS: MINI’s JCW GP Makes a Detroit Cameo
What a pleasure it is to set eyes upon – nay, to sit in MINI’s all-new JCW GP sports car. This, friends, is the stuff legends are born of. You couldn’t buy a more honest,…
The MINI Clubman Bond Street & MINI Clubman Hyde Park
While fashion statements come and go, authentic style is here for the duration. As a one-off in the premium small car segment, the MINI has cemented its place in the street scene of modern cities…
MINI Paceman “Design with Bite” campaign
The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…
MINI takes a look back over the most successful year in the brand’s history
The British premium small car manufacturer MINI can look back on an eventful year marked by new sales records, successful model launches and expansion into new markets worldwide. 2012 once again served up a wealth…
World Premiere: MINI John Cooper Works Paceman
The MINI John Cooper Works Paceman combines mouthwatering sporting flair and inimitable style to introduce a new dimension in driving fun to the premium compact segment. Its race-bred powertrain and chassis technology create a recipe…
MINI at the Los Angeles Auto Show 2012
The MINI Paceman is breathing new life into the premium compact segment as the first Sports Activity Coupé in its class. The latest MINI model is set to celebrate its North American premiere in the…
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