The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…
The British premium small car manufacturer MINI can look back on an eventful year marked by new sales records, successful model launches and expansion into new markets worldwide. 2012 once again served up a wealth…
The MINI John Cooper Works Paceman combines mouthwatering sporting flair and inimitable style to introduce a new dimension in driving fun to the premium compact segment. Its race-bred powertrain and chassis technology create a recipe…
The MINI Paceman is breathing new life into the premium compact segment as the first Sports Activity Coupé in its class. The latest MINI model is set to celebrate its North American premiere in the…
The MINI John Cooper Works GP is the latest incarnation of a racing heritage that dates back more than 50 years, to when the legendary sports car designer John Cooper developed a version of the…
The MINI brand is once again combining the expansion of its model range with a foray into a new vehicle class. Indeed, the MINI Paceman is the first Sports Activity Coupé in the premium small…
In the two years since its launch onto the world’s car markets, the MINI Countryman has developed into a driving force behind the continuing growth of the brand. The transference of hallmark MINI qualities and…
Back in June, we reported that BMW is considering building the next generation MINI at the Nedcar plant in Netherlands. On Monday, the reports are finally confirmed. Dutch company VDL signed a deal to take…
New additions to its model range allow MINI to strengthen its position as the world’s most successful manufacturer of small and compact premium-class cars and to reaffirm its compelling talent for innovation. The brand is…
MINI presents the world’s first Sports Activity Coupé in the premium small and compact vehicle segment; MINI Paceman is the seventh model in the brand family and offers an innovative combination of sporty, extrovert design,…
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