MINI

Opposite Lock: An Oral Autobiography

Opposite Lock: An Oral Autobiography

After spending some time with him over dinner and drifting around select mountain roads, Rauno Aaltonen captured our minds and our hearts. Few men live to be so passionate about driving, and I find both…

MINI continues to expand its all-wheel-drive range

MINI continues to expand its all-wheel-drive range

Driving fun will always be a MINI forte; its agile handling – aka “go-kart feeling” – has long been a hallmark of its character. Sophisticated powertrain and chassis technology ensure that every model in the…

2013 NAIAS: MINI’s JCW Paceman Turns Heads (And Corners Rather Well)

2013 NAIAS: MINI's JCW GP Makes a Detroit Cameo

2013 NAIAS: MINI’s JCW GP Makes a Detroit Cameo

What a pleasure it is to set eyes upon – nay, to sit in MINI’s all-new JCW GP sports car. This, friends, is the stuff legends are born of. You couldn’t buy a more honest,…

The MINI Clubman Bond Street & MINI Clubman Hyde Park

The MINI Clubman Bond Street & MINI Clubman Hyde Park

While fashion statements come and go, authentic style is here for the duration. As a one-off in the premium small car segment, the MINI has cemented its place in the street scene of modern cities…

MINI Paceman “Design with Bite” campaign

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…

World Premiere: MINI John Cooper Works Paceman

World Premiere: MINI John Cooper Works Paceman

The MINI John Cooper Works Paceman combines mouthwatering sporting flair and inimitable style to introduce a new dimension in driving fun to the premium compact segment. Its race-bred powertrain and chassis technology create a recipe…

MINI at the Los Angeles Auto Show 2012

MINI at the Los Angeles Auto Show 2012

The MINI Paceman is breathing new life into the premium compact segment as the first Sports Activity Coupé in its class. The latest MINI model is set to celebrate its North American premiere in the…