BMW’s Mini Starts Ad Agency Search
After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency. According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm,…
MINI
MINI Finishes 2nd at Monte Carlo Rally
The second place overall scored by Dani Sordo and co-driver Carlos del Barrio on the Rally Monte Carlo means the MINI WRC Team has kicked off its 2012 campaign in style. The MINI WRC Team…
MINI Baker Street and MINI Bayswater
With just months to go before the Olympic Games get under way in the capital city of the brand’s home country, MINI introduces two new special-edition models to spread contemporary London style around the world….
MINI aims to add new 3 models by 2020
In an interview for Automotive News, Dr. Kay Segler, Head of MINI, says the company will add three models by the end of the decade. Segler refrained from offering specific details on the three models,…
MINI Coupe or Roadster? BIG Decision…
BMW Recalls Nearly 89,000 MINIs from 2007-2011
BMW has issued a recall for nearly 89,000 MINI vehicles built between 207 and 2011. The recall applies to a wide range of models, from MINI Cooper S to the new Countryman. The company states…
AC Schnitzer MINI Coupe
Aachen-based tuner AC Schnitzer launches their program for the new MINI Coupe. The sporty looking coupe is not yet fully taking advantage of the company’s comprehensive tuning packages, but more updates are expected in the…
MINI WRC Team Makes a MAJOR Mistake
Excuse the play on words – all joking aside, our jaws dropped at the news that MINI have dropped their top driver, Kris Meeke, apparently to shave money from the expense side of the balance…
Video: The Best Test Drive Ever. Period – by Mini
MINI USA releases a new commercial featuring new MINI John Cooper Works Coupe. Created in the usual funky and hipster way of MINI, the video ad comes as a challenge posed by the company to…
New functions from MINI Connected
What degree of lateral acceleration are you experiencing mid-way around a quickly-taken corner? How much output is the engine currently producing? The latest version of the MINI Connected app answers these questions and more. The…
MINI WRC is the “Rally Car of the Year 2011
Six outings in the recently completed 2011 FIA World Rally Championship (WRC) were enough to convince AUTOSPORT readers of the class possessed by the MINI John Cooper Works WRC. The majority were agreed: no car…
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