MINI’s marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…
Next week the MINI Countryman will celebrate its world premiere in Geneva and right now, we have some never-before-seen driving footage for you. Courtesy of MINI Youtube Channel, we’re enjoying again the funky, intriguing and…
MINI Connected, a new technology unique to MINI, opens up a new dimension of in-car entertainment. The new system will make its debut at the 2010 Geneva International Motor Show next week. MINI Connected. MINI…
The BMW Group today announced at the Washington Auto Show the first results from a comprehensive study conducted in cooperation with the University of California (UC Davis) and consumers leasing MINI E electic vehicles as…
MINI crosses borders, enters new dimensions of driving pleasure, and wins over additional target groups. Once again, MINI achieves all this by consistently expanding the model range and through the unconventional creativity of MINI design….
Guests at the Peninsula Hotel Hong Kong can expect the ultimate in hospitality, delivered with a very special élan. And now they can add another exclusive facet to the experience of staying at the hotel…
On 13 December 2009 at MINI’S Oxford plant, forty electric MINI E cars were handed over to their test drivers, who are all members of the public. This marks the start of two consecutive six-month…
What do the MINI and street art have in common? MINI has always been a defining feature of the streetscapes of major cities and itself constitutes a part of urban street culture. Exceptional design has…
Just a few days ago, we published the official photos and press releases of the latest MINI concept: Roadster. At the Frankfurt Auto Show the BMW display was impressive and imposing, but at the same…
MINI Roadster Concept: fresh ideas for an intense driving experience. MINI evokes new fascination and a wonderful new experience time and again. For each model in the range offers unique opportunities to enjoy supreme driving…
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