MINI USA announced today the introduction of a free app to MINI owners that allows access to roadside assistance with the touch of an icon. The new MINI Road Assist mobile application was developed by…
This weekend, the MINI brand and its worldwide community is celebrating the 50th birthday of the brand. The MINI United Festivail takes place at the famous British race track in Silverstone and fans around the…
When fashion and music come together at the Life Ball, the result will always be something fascinating and unique – the new Life Ball MINI created in Katy Perry style by American designer duo The…
After the successful unveiling of the new MINI Convertible this spring, MINI dips its toe into the stylistic future of travel. Teaming up with renowned brands Airstream and Republic of Fritz Hansen(TM), the carmaker has…
The MINI E has just received a huge endorsement from the City of New York. BMW Group will loan a fleet of 10 MINI E electric zero-emissions cars to the City of New York for its…
BMW and Vattenfall, the Swedish electricity company, announced a new set of test drives that will take place in Berlin in Q1 2009. The joint project is being sponsored by Sigmar Gabriel, Federal Minister for the…
One of the LA Auto Show’s main attraction was the worldwide debut of the first electric car manufactured by BMW under the Mini brand. The Mini E, short for electric, is powered by a lithium-ion…
We don’t usually cover news on the other BMW owned brand, the Mini, but we couldn’t pass on these latest new. Mini E, short for electric, was featured on our blog in July, when we…
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