7 Series

The 37th edition of the BMW Painting Award was held this week in Madrid and served as a great venue to showcase the automaker’s new flagship electric car – the i7. No fewer than five…

BMW has upped its advertising game in recent months by placing 3D ads in Times Square to showcase the XM and how electric vehicles have evolved since the 1602 Elektro from 1972. A new commercial…

The fact luxury cars have become rolling computers is yesterday’s news, and with the new 7 Series / i7, BMW shows how a modern vehicle can also double as a cinema. A new ad for…

BMW is making a rather surprising announcement in Japan by disclosing plans to create a club just for owners of certain high-end models. Tentatively called the “Exclusive Membership Club Community,” it will become operational in…

I recently spent some time with just about every new vehicle in BMW’s North American lineup at once. During that sampler platter of Bavarian metal, it quickly became clear that one of BMW’s special dishes…

Whenever the new generation of a car debuts, be it mainstream or luxury, you’ll often hear people complaining about the design and how the old one was better. It’s especially the case with the new…

The golden era of huge auto shows is over as automakers tend to unveil their new products at dedicated events so the cars won’t have to share the spotlight with models from rival brands. That…

The BMW i7 is the most technologically advanced car the brand has ever made and it’s not even close. Not only is its powertrain high-tech, thanks to BMW’s latest generation of electric power unit, but…

BMW’s 7 Series was never really about being the most luxurious or the most high-tech car in its class. It always had great tech and it was always luxurious but it always put more of…

The BMW iX has now been on the market for a while, and the i7 is not far behind it. While the i7 commands a bit higher MSRP, it shares a lot of qualities with…