7 Series

The Frieze Seoul art fair is in full swing in South Korea. On this occasion, official partner BMW is launching a special edition of the 7 Series to mark the event. It’s based on the…

You can add one more doubloon to the treasure trove of evidence that points to BMW’s hybrid and EV strategy seriously paying off. Mercedes-Benz has decided to axe the EQS moniker in favor of a…

It’s been a minute since we last saw any advertising efforts from BMW for the 8 Series. A new ad campaign features the neglected product alongside the other fancy models. We’re talking about the 7…

The M Hybrid V8 serving as the BMW’s 20th Art Car will celebrate its Asian premiere at the Frieze Seoul. The art fair takes place September 4-7 at the Convention and Exhibition Center (COEX) in…

The 2024 BMW 750e is one of the two plug-in hybrid models in BMW’s new 7 Series lineup, the other being the BMW M760e—a remarkable car that, unfortunately, is not available in the United States….

As part of the newly created BMW Protection Driving Experience concept, 24 interested parties, including special units from the government institutions of the Czech Republic, Poland, and Hungary, tested BMW’s unique Protection vehicles. BMW has…

It was early June, and the air in Munich buzzed with the excitement of the 2024 Euro Cup. For years, I had dreamed of this moment—a grand adventure, weaving through the heart of Europe with…

As the new “Premium Limousine” partner of Swiss International Airlines (SWISS), BMW has introduced the fully electric BMW i7 xDrive60 as a key component of the SWISS Premium Service. This luxurious offering aims to enhance…

The seventh 7 has been in production for a couple of years but BMW is already hard at work testing the Life Cycle Impulse. Spy shots from the Spanish border show the LCI cloaked in…

When BMW unveiled the M760i The Final V12 in early 2022, it didn’t share any images of the super sedan. The special edition was never officially shown in press shots, but you can now see…