New cars, addressing new demographics are bound to require new methods of advertising and promoting. That’s exactly what BMW is doing for the new 1 Series, with a new challenge, sort of speak. The Bavarian…
Immediately after the end of production for the BMW 1 Series F20, the replacement with a front-wheel drive platform has begun its production cycle in Leipzig. A total of 1,248,737 units of the second generation BMW…
Despite initially denying a top of the line 1 Series M car, the bosses in Munich seem to have changed their mind. According to Autocar, citing BMW sources, the company is preparing a four-wheel-drive four-cylinder 1…
BMW’s newest 1 Series model made also its world debut at the #NextGen event in Munich. The third generation 1 Series is displayed as a BMW 118d with M Sport Package and painted in Storm…
The last and only M car based on the 1 Series platform and name was the 1M Series Coupe. Since, the 1er Coupe turned into the 2 Series, while the rear-wheel drive 1 Series Hatchback…
The BMW M135i only launched just a few days ago but it’s already quite a polarizing car. Some fans like it for its punchy engine, promise of performance and high-quality interior. Others don’t like it…
The new F40 BMW 1 Series is a controversial car from the get go. Nobody was actually surprised to learn that the new car is now built atop a front-wheel drive platform. BMW announced it…
The new head of design at BMW, Domagoj Dukec, joins the social media channel of BMW Group to share his thoughts on the design of the all-new 2019 BMW 1 Series. Design wise, the new…
It’s not exactly a secret that a lot of BMW enthusiasts, and just car enthusiasts in general, are unhappy with the design of the new 1 Series. Personally, I don’t hate it but there’s no…
As with its predecessor, customers can also choose between different lines on the new 2019 BMW 1 Series F40 to adapt their appearance to individual tastes. As in other BMW model series, the Sport Line,…
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