3 Series

FIRST RIDE: Michelin Wayscral E-Drive Bicycle

FIRST RIDE: Michelin Wayscral E-Drive Bicycle

Cyclists are taking over many major European cities. The push for less emissions and the higher taxes on automobiles in major European cities are both causing many citizens to push for bicycles. While auto enthusiasts…

BMW Motorsport Heritage Collection now available

BMW Motorsport Heritage Collection now available

BMW Lifestyle is presenting the latest edition of the BMW Motorsport Collection and expanding its portfolio with a new collection line: the BMW Motorsport Heritage Collection. Inspired by the company’s many years in motor sport…

Video: Here’s How the G30 BMW 5 Series Is Assembled in China

Video: BMW 330e vs Mercedes-Benz C350e PHEV Comparison

Usually when looking at a BMW vs Mercedes-Benz comparison video, it includes shots of burning rubber and sounds of mad turbocharged engines revved into oblivion. However, it’s nice to change the pace every once in…

BMW shows off the M4 CS Lime Rock Grey

BMW shows off the M4 CS Lime Rock Grey

For the first time since its introduction last month, the upcoming BMW M4 CS is shown in the Lime Rock Grey color. There are also colors specific to the BMW M4 CS as factory colors, not…

BMW to focus on being electric and autonomous leader

BMW to focus on being electric and autonomous leader

This current automotive landscape is a tricky one for automakers. We’re on the verge of a massive technology shift from the internal combustion engine, which every automaker has been using for over 100 years, to…

VIDEO: BMW 3 Series vs Audi A4

VIDEO: BMW 3 Series vs Audi A4

For the BMW faithful, the F30-generation 3 Series is a bit of a sore subject. While in isolation, the F30 Series is a great car, it lacks the tactility and delicacy of previous generations. So…