i3

Interview with BMW i USA on the i3 and X5 hybrid

Interview with BMW i USA on the i3 and X5 hybrid

At the 2015 New York Auto Show, Jose Guerrero, BMW i product manager, sat down with us to talk about the i sub-brand and the newly released X5 plug-in hybrid. First topic on the agenda…

BMW selling the i3 on Amazon Japan

BMW CEO: Political initiatives can help the sales of i3

BMW CEO: Political initiatives can help the sales of i3

The outgoing BMW Group CEO Norbert Reithofer says political initiatives in a number of markets are directly related to an increase in the i3 sales. “We can see a clear connection between sales figures and…

Is the i3 the new Isetta?

Is the i3 the new Isetta?

Over sixty years ago, BMW bought a then rights tons tiny little Italian car called the Isetta. It was a massive hit in Europe, selling over 160,000 units. It brought BMW back from the brink…

BMW i3 missing a few things to be the perfect car

BMW i3 missing a few things to be the perfect car

The BMW i3 is easily the most innovative and forward thinking car I’ve ever driven. It is a fascinating vehicle, packed to the brim with new and creative ideas. It feels like no other car…

5 Things A Future Fully Electric BMW Needs

5 Things A Future Fully Electric BMW Needs

The future is coming. With many manufacturers building or considering fully electric sedans, BMW will need to follow suit. While an all-electric sedan has yet to be confirmed, we do know that BMW is planning…

BMW i3: How Preconditioning Works

BMW i3: How Preconditioning Works

In many ways electric cars are very similar to their internal combustion counterparts and that’s by design. Most major OEMs are afraid to make something that’s “too different” from what their existing customer base is…

BMW i3 REx gets important software updates

BMW i3 REx gets important software updates

After months of testing, BMW is releasing an important software update for the i3 REx model. The new update will display the state of charge (SOC) percentage in the upper left corner of the dashboard,…