i3

Are Megacities Ready For The Megacity Car?

Are Megacities Ready For The Megacity Car?

Megacity: A metropolitan area with a total population in excess of ten million people. BMW has all along told us that the i3 was designed for urban transport, a glimpse at the future of personal…

Q&A with BMW’s Jose Guerrero at the New York Auto Show

Interview with BMW i USA on the i3 and X5 hybrid

Interview with BMW i USA on the i3 and X5 hybrid

At the 2015 New York Auto Show, Jose Guerrero, BMW i product manager, sat down with us to talk about the i sub-brand and the newly released X5 plug-in hybrid. First topic on the agenda…

BMW CEO: Political initiatives can help the sales of i3

The outgoing BMW Group CEO Norbert Reithofer says political initiatives in a number of markets are directly related to an increase in the i3 sales. “We can see a clear connection between sales figures and…

Is the i3 the new Isetta?

Is the i3 the new Isetta?

Over sixty years ago, BMW bought a then rights tons tiny little Italian car called the Isetta. It was a massive hit in Europe, selling over 160,000 units. It brought BMW back from the brink…

BMW i3 missing a few things to be the perfect car

BMW i3 missing a few things to be the perfect car

The BMW i3 is easily the most innovative and forward thinking car I’ve ever driven. It is a fascinating vehicle, packed to the brim with new and creative ideas. It feels like no other car…

5 Things A Future Fully Electric BMW Needs

5 Things A Future Fully Electric BMW Needs

The future is coming. With many manufacturers building or considering fully electric sedans, BMW will need to follow suit. While an all-electric sedan has yet to be confirmed, we do know that BMW is planning…