i3

The story of i’s demise (or, at least, diminishment) continue to make the rounds of auto sites and have even percolated up to generic news aggregators. In most cases the stories reflect on the dismal…

To coincide with the opening of the world’s first BMW i Store on London’s Park Lane, the BMW Group will present the BMW i3 Concept with a new interior colour and materials concept. Based on the original…

BMW’s i3 pales in comparison when parked beside the gloriously penned i8 – but not in importance. In fact, it’s easy to argue that the i3 in fact pales the i8’s importance from a market…

Richard Kim, the lead exterior designer for the BMW i3 and i8, discusses the technologies and freedom that helped his team develop these innovative new cars. Last week, BMW of North America offered an exclusive…

Earlier this year, in an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year…

Last month, BMW brought the new i3 and i8 concepts to beautiful Chicago for another round of photos. The two electric and hybrid vehicles continue their world tour prior to their official release in 2013….

Just two weeks ago, in the beautiful Windy City, BMW setup shop to film the newest and latest commercial of the BMW i3 electric vehicle. Chicago’s famous Wacker Drive, a location used many times by…

Frankfurt am Main, Germany – While the fanboys drool over the i8 concept, the i3 is the car that is critical to BMW’s ‘i’ sub-brand success. The i3 is built to fit the personal transportation…

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…

Groundbreaking, revolutionary changes are afoot as we speak within the automotive industry and the ripples that these changes will create will echo for a very long time. Remember this date: July 29th 2011. Location: Frankfurt,…