iX

BMW iX M60 vs BMW iX xDrive50 -- Which to Buy?

BMW iX M60 vs BMW iX xDrive50 — Which to Buy?

Now that the BMW iX M60 has been revealed, there are two big-budget versions of the iX. When you look at them in photos, there’s barely a difference between them. In fact, even as someone…

BMW Happy New Year Film shows commitment to developing new cars

See the BMW iX drive itself on the busy roads of Poland

See the BMW iX drive itself on the busy roads of Poland

The concept of a BMW driving itself seems counterintuitive at a first glance. After all, how can we fully experience “the ultimate driving machine” if the vehicle does all the work for us? However, what…

Video: The Making of the BMW iX Flow featuring E Ink

Video: The Making of the BMW iX Flow featuring E Ink

BMW delivered on its promise and brought out a car with a color-changing paint at this year’s Consumer Electronics Show. Dubbed BMW iX Flow, it’s fair to say that this invention from Munich drew a…

BMW iX M60: Listen To the Iconic Sounds by Hans Zimmer

BMW iX M60: Listen To the Iconic Sounds by Hans Zimmer

Together with award-winning composer Hans Zimmer, BMW has created the IconicSounds Electric to turn what is usually the relatively uneventful experience of driving an EV into something a bit more emotional. To display the sound…

CES 2022: BMW My Modes explained in a video demo

CES 2022: BMW My Modes explained in a video demo

At CES 2022, BMW is showcasing further variants of the overall user experience. With My Modes Expressive and Relax, in the future BMW customers will have additional ways of adapting the vehicle settings to the…