iX

One of the most important projects in BMW’s recent history is the all-new and bespoke BMW iX electric crossover. The project kicked off more than five years ago and just recently we had the chance…

Now that the BMW iX M60 has been revealed, there are two big-budget versions of the iX. When you look at them in photos, there’s barely a difference between them. In fact, even as someone…

After its Christmas Film starring Christoph Waltz, BMW has now released a Happy New Year Film to properly bring in 2022. Multiple studies have shown the younger generation is not as interested in cars as…

The concept of a BMW driving itself seems counterintuitive at a first glance. After all, how can we fully experience “the ultimate driving machine” if the vehicle does all the work for us? However, what…

BMW delivered on its promise and brought out a car with a color-changing paint at this year’s Consumer Electronics Show. Dubbed BMW iX Flow, it’s fair to say that this invention from Munich drew a…

Together with award-winning composer Hans Zimmer, BMW has created the IconicSounds Electric to turn what is usually the relatively uneventful experience of driving an EV into something a bit more emotional. To display the sound…

BMW’s E Ink color changing technology stole the show at CES 2022. Even non-car journalists and tech fans were wowed by the fascinating new technology, which allowed the BMW iX to change its exterior color…

At CES 2022, BMW is showcasing further variants of the overall user experience. With My Modes Expressive and Relax, in the future BMW customers will have additional ways of adapting the vehicle settings to the…

One of the biggest attractions at the CES 2022 show, regardless of technology type, was the BMW iX Flow, with its color-changing “E Ink” exterior. BMW’s new E Ink technology is essentially a wrap that…

The all-new BMW iX M60 is the first electric performance SUV for the brand and has the potential to be a big hit among X5 M customers. However, there’s a lot more to it than…