iX

BMW CEO Oliver Zipse Defends BMW's Electric Efforts

BMW CEO Oliver Zipse Defends BMW’s Electric Efforts

Back in 2014, BMW made big waves by not only releasing the all-electric i3 but also creating an entire subdivision dedicated to EVs. Since then, though, its electric efforts have fizzled out, resulting in quite…

First look at the BMW iX in Phytonic Blue

First look at the BMW iX in Phytonic Blue

I know I’m in the minority, here, but I actually really like the BMW iX. I think it’s a good looking SUV that just so happens to have a less-than-perfect grille. Hey, there aren’t any…

BMW iX production kicked off at Dingolfing plant today

BMW iX production kicked off at Dingolfing plant today

After the BMW 4 Series Gran Coupe, it is time for another completely new model to enter production. Today, BMW announced that its fully electric SUV flagship, the iX, entered production officially at the Dingolfing…

BMW iX: This is why an EV-focused platform is exciting

BMW iX xDrive 50 looks imposing in a black color

BMW iX xDrive 50 looks imposing in a black color

Most of the BMW iX marketing materials are showing the high-end electric crossover in the Aventurine Red launch color or Alpine White. But today, we get to take a look at the BMW iX in…

Video: All you need to know about the new BMW iX

Video: All you need to know about the new BMW iX

The new BMW iX is set to write history for the Bavarian brand as it will become the technology flagship of a company that’s no stranger to innovation. Therefore, there’s a lot hanging in the…

Live Photos of the BMW iX xDrive50 in Washington D.C.

Live Photos of the BMW iX xDrive50 in Washington D.C.

When the BMW iX was first unveiled, I lost count of the negative comments in about thirteen seconds. Our social media pages had more mixed reviews but the comments sections on articles about the iX…

BMW iX Coupe Rendered with X6 Styling Cues

BMW iX Coupe Rendered with X6 Styling Cues

If you were to ask my honest opinion, I’d say there’s no chance of a potential BMW iX Coupe. However, with German brands’ penchant for coupe-ifying everything from sedans to SUVs, I wouldn’t put it…