BMW i

BMW is currently rolling out a couple of brand new plug-in hybrids, looking to comply with the European legislation – which is getting draconian as we get closer to 2020 – and offer more choices…

The BMW i8 is many things. Depending on how you look at it, you may consider it to be a front-wheel drive electric vehicle, an all-wheel drive sports car or even a concept car that…

A while back, at the 2016 CES (Consumer Electronics Show), BMW showcased its vision for the future of the automobile, called “The Internet of Things“. It was an incredibly interesting and forward-thinking vision of the…

BMW UK will be the first to offer BMW Individual colors for the BMW i8 hybrid sportscar. When BMW launched the i8 in 2014, the beautiful hybrid was only offered with a choice of three…

BMW i has today been unveiled as the title sponsor for round eight of the 2015-2016 FIA Formula E Championship in Berlin on May 21. Held on a bespoke track in the heart of the…

Starting this summer, the plug-in hybrid models built by BMW will be called iPerformance, a move that is meant to emphasize the fact that technology from the BMW i sub-brand is being used across the…

This week, BMW Italia, in collaboration with Garage Italia Customs, revealed what some may consider a new BMW Art Car: the BMW i8 Futurismo Edition. While the creation of the two companies didn’t include any…

The 2016 GoldRush Rally is currently in full swing, with a variety of teams traveling from Boston to Los Angeles, where the finish line awaits. On this long trip, the competitors will partake in all…

BMW has taken some flak over the past year for putting a lot of resources into developing its BMW i sub-division that develops its hybrid and electric technology. Many feel that the “i” brand is unnecessary…

BMW Italia and Garage Italia Customs have created a special Edition model to celebrate the 50 years of BMW history in Italy. The Edition combines the icon of future mobility with the Italian art of…