BMW i

BMW i8 marketing campaign caters to technophiles

BMW i8 marketing campaign caters to technophiles

BMW i8 is the Bavarians’ most technologically advanced vehicle they have ever built. The hybrid sportscar has not only been praised for its looks, and won several awards for it, but also for its advanced…

BMW i8 vs. Tesla Model S – Video Review

ConsumerReports test drives, reviews and compares the BMW i8 and the Tesla Model S. Without a doubt the two green cars cater to different customers, but their looks and technology make them stand out from…

Join The BMW i3 Owners Map!

Join The BMW i3 Owners Map!

A few posts ago BMW i3 owner Scott Lawrence Lawson was featured in our Born Electric series and gave up some insight into his reasons for going electric and how he’s doing with his i3…

Exclusive: BMW i8 Laser Lights Will Cost 9,500 Euros

Exclusive: BMW i8 Laser Lights Will Cost 9,500 Euros

The BMW i8 is the first production car in the world which can be equipped with laser lights. However, the new lighting technology comes at a price and today, we can announce exclusively that in…

Electric Vehicle Owners Shun ICE Loaners

How to charge your BMW i3 with a Honda

How to charge your BMW i3 with a Honda

What do you do when you’re in the middle of a desert and driving a BMW i3 fully-electric car? Well, you can first look for a public charging station, which in a middle of a…

BMW i8 demand sees 50% premium

BMW i8 demand sees 50% premium

Huge demand for the new BMW i8 has seen one Magnitude Finance client sell the hybrid supercar to another for almost a 50% premium. BMW i8 is without a doubt one of the hottest car…

BMW i3 outselling Tesla

BMW i3 outselling Tesla

On the fourth month of BMW selling its all-new BMW i3, the sales numbers are now 70% higher than Tesla’s in the U.S. market. InsideEVs reports best estimates which put the number of Tesla cars…

Golf star Rory McIlroy takes the BMW i8 for a ride

Golf star Rory McIlroy takes the BMW i8 for a ride

As the 2014 BMW Championship revs up at Cherry Hill Country Club in Cherry Hills Village, Colo., 2012 BMW Championship winner Rory McIlroy hopped in the revolutionary plug-in hybrid BMW i8 to reflect on his…

BMW recalls BMW i3s and MINI Cooper Hardtops

BMW recalls BMW i3s and MINI Cooper Hardtops

BMW of North America is recalling 27 model year BMW i3 vehicles manufactured March 31, 2014, and 2014 MINI Cooper Hardtop vehicles manufactured from February 2, 2014 to May 30, 2014. The affected vehicles may…