The current BMW i online campaign is shifting its focus to the driving experience. So far, communications have concentrated on the BMW i brand and BMW i3 product. Now, the online platform www.TheBMWi3Experience.com allows users…
InsideEVs reports the The California Air Resources Board just listed the BMW i3 REx (range-extended version) as a TZEV (Transitional Zero Emissions Vehicle) and thus awarded it the coveted green HOV sticker. Per CARB, the…
BMW of North America announces today the launch of the BMW i3 Electronaut Edition (ZEE) equipped vehicles, ahead of the release of other i3 vehicles. The Limited Edition “Electronaut Edition” i3 was announced back in…
BMWBLOG went to Los Angeles this week to test drive the new 2015 BMW i8. You can read our first test drive here. The photo gallery below shows us the i8 around Los Angeles City…
Lots of info has been out about the forthcoming BMWi i3. But now that we’re actually a week or so away from launching, BMW is sending their Center personnel to training by way of large…
Parallel to the BMW i8 press drives taking place this week in Los Angeles, BMW reveals updated performance stats of the first progressive hybrid sportscar. According to the i8 microsite, the BMW i8 runs from…
BMW has been hosting i3 training events to get their client advisers up to speed and ready to sell the car. I’m very happy to hear they are doing this because I was really beginning…
Are you one to the early adopters that has taken a leap of faith and ordered a BMW i3? I say leap of faith since it is BMW’s first real production electric vehicle. Plus, there…
In 2012 BMW has started a pilot of the ‘BMW Genius’ program. At the time, the pilot was conducted at 10 BMW dealerships who collectively employed 14 Geniuses, and produced an extremely high level of…
At the 2014 New York Auto Show, the new BMW i3 was crowned as the Green Car Of The Year and the Car Design Of The Year. Accepting the award on behalf of the company…
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