BMW i

BMW i sub-brand: BMW’s Future and Sustainability

Sustainability is something BMW is taking very seriously. According to the Dow Jones Sustainability Index, in 2010 the BMW Group was ranked the highest for the sixth time, making it the most sustainable company in…

BMW i8 Concept – Emotional, Dynamic and Efficient

BMW i8 Concept – Emotional, Dynamic and Efficient

New BMW i8 – 349 hp, 78 mpg Emotional, Dynamic and Efficient. Words commonly used to describe BMW vehicles for decades. Now, they’re being used to describe a new direction for BMW vehicles: hybrids and…

Editorial: The i Brand – Is This the Future of BMW?

Editorial: The i Brand – Is This the Future of BMW?

Sometime in September (at the Frankfurt Auto Show presumably) BMW will unveil it’s new i3. While it has already teased journalists and BMW fanatics with glimpses-of and rides-in the i8, it’s the i3 that will…

Editorial: Carbon Future

Exploring the focus towards carbon in all of its applications within BMW and on the global stage. Carbon. The 6th most abundant element in our galaxy. More and more we hear about its uses and…

New Video: BMW i8

New Rendering: 2013 BMW i3

In 2013, BMW will bring to market their first mass-production electric vehicle. Dubbed i3, the Megacity EV is the first model to emerge under the Project i umbrella, a BMW initiative that started five years…

BMW i USA Website Now Live!

BMW i USA Website Now Live!

BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i…