BMW i

BMW i spells visionary vehicles and a new take on premium mobility that has sustainability very much at heart. Pivotal to the new BMW sub-brand are alternative drive systems that are specifically conceived for use…

Richard Kim, the lead exterior designer for the BMW i3 and i8, discusses the technologies and freedom that helped his team develop these innovative new cars. Last week, BMW of North America offered an exclusive…

There is no better way to spend a Wednesday afternoon in NYC than getting to experience first hand the BMW i3 and i8 prior to their US debut at the Los Angeles Auto Show. The BMW…

Earlier this year, in an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year…

Just two weeks ago, in the beautiful Windy City, BMW setup shop to film the newest and latest commercial of the BMW i3 electric vehicle. Chicago’s famous Wacker Drive, a location used many times by…

What can you say about a car that is quick as an M3 and returns 75 MPG. It’s a killer idea, almost crazy, and yet we’ll see production BMW i8s in the very near future….

BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. This is also reflected in the new BMW i brand trailer released…

Frankfurt am Main, Germany – While the fanboys drool over the i8 concept, the i3 is the car that is critical to BMW’s ‘i’ sub-brand success. The i3 is built to fit the personal transportation…

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…

Frankfurt am Main, Germany – When discussing electric vehicles it is understood that the enemy to range is weight. Anything that can be done reasonably to reduce vehicle weight has to be investigated, and, if…