BMW i

Experience the BMW i4 and iX through Augmented Reality

Experience the BMW i4 and iX through Augmented Reality

BMW of North America, in collaboration with Google Cloud, launches a new augmented reality (AR) experience around the BMW i4 and iX electric vehicles. The AR experience, powered by Google Cloud’s immersive AR technology, will bring…

SPIED: 2023 BMW i5 Seen Testing in Full Camo

SPIED: 2023 BMW i5 Seen Testing in Full Camo

Much is being said about the BMW i7 at the moment, with the release of the upcoming 7 Series imminent. The i7 is going to be a massively important car for the brand, acting as…

BMW i4 M50 vs M3 Competition — Car and Driver Instrumented Test

VIDEO: BMW iX Undergoes the Moose Test

VIDEO: BMW iX Undergoes the Moose Test

BMW’s latest electric vehicle isn’t exactly the Ultimate Driving Machine. The BMW iX is many great attributes; its comfortable, rides incredible well, has a fantastic interior, and offers good performance. However, it isn’t exactly a…

VIDEO: BMW i4 vs Tesla Model 3 -- Electrifying

VIDEO: BMW i4 vs Tesla Model 3 — Electrifying

BMW will sort of shrug off notions of the i4 taking on the Tesla Model 3 directly, as the Bavarians tend not to think of Tesla as a direct premium competitor. However, there’s no doubt…

BMW i7 rendering shows a sporty rear-end

BMW i7 rendering shows a sporty rear-end

The upcoming BMW i7 is one of the most important upcoming Bimmers, as it will allow the Bavarians to take on cars like the Mercedes-Benz EQS, Lucid Air, and Tesla Model S. It’s going to…