BMW i

The BMW iX is – in my opinion – currently the most important vehicle in BMW’s lineup. All appearances point to it being the benchmark for the future of the brand. It is BMW’s first…

BMW took its sweet time coming after the Tesla Model 3, but the i4 is finally here. With it comes the M50 to compete against the Performance version of the popular electric sedan. It’s not…

BMW’s electric vehicles naturally get compared to Teslas, especially when it comes to range. When it comes to range and charging, Tesla is still ahead of most automakers, with only brands like Lucid and Mercedes-Benz…

BMW’s been partnered with legendary composer Hans Zimmer for a few years now and they’ve worked together yet again to develop the interior cabin sounds for the BMW i7. The system is called BMW IconicSounds…

The Danubiana Meulensteen Art Museum, one of the most romantic contemporary art museums in Europe, is hosting starting today a new BMW exhibit. At the center of this exhibit is the all-new BMW 7 Series…

There’s certainly no shortage of BMW iX electric SUVs wearing a special body finish as this is the third one in less than a month. Following the colorful RE:DESIGN iX from Slovenia and the funky…

A tug-of-war is not the most scientific test when it comes to comparing two cars. That said, it sure is fun to watch. Yes, we’re aware no one in their right mind would buy a…

For years, Tesla had all the momentum when it came to electric cars. No matter what the competition did, it was Tesla that was gaining ground. However, Tesla hasn’t done anything particularly innovative or interesting…

BMW Open by American Express kicked off today in Munich and will conclude on May 1st when the winner will not only take home 534,555 euros but also a brand-new BMW i4 M50. BMW has…

Most enthusiasts complaining about the new 7 Series design are being hyperbolic. Is the new design big, bold, and brash? Of course it is. Is it the worst thing anyone’s ever seen? Of course not. It’s…