BMW i

The BMW i4 is now starting to reach dealerships around the world and customers are excited to have a new EV option in a competitive segment. For the now, the 4 Series Gran Coupe electric…

Together with award-winning composer Hans Zimmer, BMW has created the IconicSounds Electric to turn what is usually the relatively uneventful experience of driving an EV into something a bit more emotional. To display the sound…

Our friend Kyle Conner was just at the 2022 CES and shared with us some exclusive content from the BMW exhibit. First, he gave us an overview of the BMW iX Flow, next the BMW…

BMW’s E Ink color changing technology stole the show at CES 2022. Even non-car journalists and tech fans were wowed by the fascinating new technology, which allowed the BMW iX to change its exterior color…

At CES 2022, BMW is showcasing further variants of the overall user experience. With My Modes Expressive and Relax, in the future BMW customers will have additional ways of adapting the vehicle settings to the…

One of the biggest attractions at the CES 2022 show, regardless of technology type, was the BMW iX Flow, with its color-changing “E Ink” exterior. BMW’s new E Ink technology is essentially a wrap that…

The all-new BMW iX M60 is the first electric performance SUV for the brand and has the potential to be a big hit among X5 M customers. However, there’s a lot more to it than…

Let’s take a short break from our ongoing CES coverage from Las Vegas and focus on something other than the paint-changing iX and its M60 performance version. We are still going to talk about a…

BMW’s new E Ink technology is one that needs to be seen to be understood. It’s hard to read about, and see pictures of, and truly understand what it’s like. Which is why BMW showed…

You’ve probably already seen it by now, as leaked videos of BMW’s demonstration from the CES 2022 show have already surfaced. Despite no longer being a secret, this is the official unveiling of the BMW…