Whereas companies like BMW used to compete with other car makers through Formula 1 about two decades ago, it seems like the times have changed and automakers are not entering new arenas. In about four…
A while back BMW launched a special website aimed at providing a better clue regarding the huge amount of options available in the Individual range. You could go on it, choose your preferred car and…
For quite some time now, BMW has been offering what they call the ‘BMW M Award’ to the rider who posts the fastest times in the qualifying rounds of the MotoGP championship. For six consecutive…
As the DTM came to a close this weekend, some people found BMW’s performance this season to be a bit disappointing. In the Manufacturer’s championship BMW lost to Mercedes-Benz but finished ahead of Audi, while…
It’s already been reported that BMW CEO Frank van Meel is on his way out of the M Division. He hasn’t been fired, nor is he leaving BMW. Instead, he’s moving to become in charge…
The M Town is the hottest thing in online marketing at the moment. Launched almost at the same time as the first official info about the new BMW X3 M and X4 M models, M…
Have you ever dreamed of living in a perfect utopia, where everything is perfect and everyone’s happy? If so, welcome to ///M Town. In this new video from BMW, we get to visit ///M Town,…
There are very few BMWs out there today that commend the respect and value of the 1M, the special project from M that took the world by surprise. When unveiled in 2011, the 1M Coupe…
The BMW teams involved in the DTM are heading to Brands Hatch this weekend, for the sixth stage of the current DTM season. After a short break they resume the racing with the cars going…
BMW announced today the further expansion of its BMW Driving Experience program, this time to South Africa. This marks the first African country to offer the celebrated experience for both BMW and MINI drivers as…
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