BMW X2

The BMW X2 was unveiled a while back and from the get go the Germans wanted to make sure they make an impact with the new car. Its purpose is to challenge norms and the…

BMW goes fully digital in their purchase funnel. According to The Drum, BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real…

BMW’s freshest and most hipsterish SUV to date – the X2 – was unveiled last month and will arrive in 2018 across several global markets. At launch time in March 2018, powering the BMW X2…

If you were to tell a car enthusiast even ten years ago that Jaguar would make a front-wheel drive, transverse-engine crossover, they’d laugh in your face. The idea of a tiny, front-wheel drive Jaguar crossover is…

BMW and Microsoft are transforming part of the “Be the one who dares” campaign for the new BMW X2 into a fun high-tech experience. In a unique mixed reality application, the two partners are weaving…

The new Mercedes-Benz X-Class had some people scratching their heads when it came out. The engineers in Stuttgart definitely saw some potential in it but then decided to keep it off the largest market for…

Following its two camouflaged outings through the urban jungle and at Milan Fashion Week, the new BMW X2 is now the protagonist in yet another mystery sighting, this time for Halloween. From its origins through…

The BMW X2 is the latest crossover to come from Bavaria and it’s also the smallest and most youthful. It’s the car designed to bring in a younger, more active customer, one that might have…

For a while now, whenever BMW launched a new car they made sure it came out with what they call an official launchfilm. In these clips the car’s purpose is basically explained and we get…

When we first told you fine readers that a BMW X2 was in the works, many enthusiasts were worried that it would just be a BMW X1 with its roof chopped at the back. There…