BMW and Microsoft are transforming part of the “Be the one who dares” campaign for the new BMW X2 into a fun high-tech experience. In a unique mixed reality application, the two partners are weaving…
We recently just tested a BMW X3 M40i, the most high-performance variant of the X3 currently being made. However, that’s not going to be the volume model. What most customers are likely going to buy…
We’ve just had the pleasure of driving the BMW X3 M40i for a week and it’s charmed the hell out of us. In fact, I’m so smitten, I’m currently figuring out which organs are worth…
This new BMW M3 CS will almost certainly be the best iteration of the F80-gen M3. It’s lighter, sharper, more powerful and better looking than the already very good M3 Competition Package. The BMW M4…
Over the course of last months, BMW has reinforced its commitment for an electric future which will include 25 models by 2025. BMW’s partner in several ventures – Toyota – is also committed to produce…
Since 2015, the BMW Group has held a global aftersales contest called AFAME that recognizes point-of-sales marketing excellence among its retailers. This year eight dealerships in the U.S. are competing and Laurel BMW of Westmont…
Not long ago we wrote about the BMW Individual paint configurator. It’s a website set up by the people over at BMW UK and it allows you to check out all the colors of the…
The BMW 5 Series range has changed a lot, especially in the last few years. While we were used to having plenty of 6-cylinder choices back in the day, now customers can get only one…
While we were waiting for BMW to take the veils off its new M5 we used to watch the heavily camouflaged models do runs on the Nurburgring, wondering what wonders hid under that psychedelic wrap….
Personally, I’ve was never a huge fan of the BMW X5 M. Yes, it’s undeniably impressive and there’s a certain irreverent charm to it, but it’s also so monstrous and expensive that it was never really…
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