Models

BMW 530e might be worth buying over 530i

BMW 530e might be worth buying over 530i

Such a sentiment is heresy to most car enthusiasts. “Buy a hybrid over a normal combustion engine? Madness.” However, at least in the case of the BMW 530e iPerformance, the hybrid variant might actually be…

BMW M5 First Edition – Five Units For Australian Customers

BMW first to launch try before you buy Snapchat filter

BMW first to launch try before you buy Snapchat filter

BMW goes fully digital in their purchase funnel. According to The Drum, BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real…

BMW M testing prototype cars powered by hybrid powertrain

BMW M testing prototype cars powered by hybrid powertrain

BMW M’s electrified future is near certainty and the Garching-based sportscar division is currently testing prototype cars powered by hybrid powertrains, the firm’s vice president Dirk Hacker told Autocar. Although he declined to elaborate on the…

2018 BMW M5 to Start at $102,600

2018 BMW M5 to Start at $102,600

The new BMW M5 is getting ready to hit the streets and interested customers are preparing the checkbook for BMW’s first all-wheel drive M5. According to a dealer bulletin, the new F90 M5 will start…