BMW i8: 300,000 EUR advertising cost per car sold?
According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for BMW i8 advertising. With currently 55 units sold, this comes…
According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for BMW i8 advertising. With currently 55 units sold, this comes…
Slovenia-based exhaust maker Akrapovic unveils their Slip On and Evolution exhaust systems for the new F80 M3 and F82 M4. Slip On Exhaust Made from titanium —with some parts cast in Akrapovič’s own foundry— the…
How safe is the BMW i3 in the worst case of a crash or other incidents? With its carbon passenger cell, the electric car not only delivers an exceptionally lightweight structure, but also an exceptionally…
Almost incidentally, BMW UK has released the first photos of the new F33 BMW 4 Series Convertible with BMW M Performance Parts. The British have revealed what many convertible fans have been waiting for –…
The online configurator of the F16 BMW X6 is now available on BMW.de. Now customers can visualize their dream color on the new X6 with matching wheels, interior trim and different packages. The new X6…
From the UK comes a BMW 2 Series Active Tourer painted in the attractive Imperial Blue Metallic color. BMW UK has made the 2 Series Active Tourer available for a few hours for the Scotland…
The U.S. EPA has released the official figures for the new BMW i8: electric range – 15 Miles, MPGe – 76 miles and MPG combined (gasoline only) – 28. BMW originally had long claimed an…
In celebration of the US arrival of the BMW i8, the world’s most innovative sports car, a one-of-a-kind 2014 BMW i8 Concours d’Elegance Edition will be auctioned during the weekend of the 2014 Pebble Beach…
BMW has sold out of its i8 hybrid sportscar just two weeks after deliveries started in the UK. The first year production has quickly found customers and future buyers now have to wait 10 months…
In 2015, BMW will add a new model to the X4 lineup. The BMW X4 M40i is a product of the M Performance Automobile team and will sit between the X4 xDrvei35i and a unreleased…