XM

BMW just released the latest version of its XM SUV, the Label Red. It’s the first BMW to use the colored label nomenclature, so we’ll see if it’s something that sticks. However, until then, let’s…

Now that the BMW XM Label Red is here, it’s not only the most powerful BMW ever made, it’s also the most powerful factory internal combustion SUV in the world. It’s more powerful than the…

It hasn’t been much of a secret that BMW was preparing to launch the Label Red version of the XM plug-in hybrid SUV. Ever since the standard XM was launched, we knew a more powerful…

Controversial format aside, the 2023 XM is a marvel of engineering, so what better way to unveil the plug-in hybrid SUV if not by using another high-tech machine? For the model’s local debut, BMW Romania…

Without question, the most polarizing BMW of this century is the XM. Built from the ground up as an M car, the BMW XM isn’t built on a pre-existing BMW model. Instead, it’s a standalone…

Promoting a new car as important as the XM takes great effort and BMW is using multiple channels to spread the word about its first dedicated M car in four decades. You’ve likely seen your…

The past, present, and future all met at the BMW M Day in the Czech Republic where a record number of cars attended the annual event. The M3 E30, M3 Touring, and XM shared the…

BMW estimates the United States will represent the XM’s largest market with 26% of all sales, followed by China with 23% and the Middle East with 8%. However, the plug-in hybrid SUV is also being…

BMW has joined forces with Naomi Campbell to promote the new XM, which is celebrating its market launch this spring. The marketing campaign revolves around the “Dare to be You” slogan and puts the spotlight…

We’ve seen our fair share of videos with the new BMW XM but this is a rare occasion to discover the plug-in hybrid SUV in Dravit Grey. The dedicated M model made a splash at…