Racing

The Making of the 12 Hours of Sebring Commercial

The Making of the 12 Hours of Sebring Commercial

BMW is a company known for successful, succinct advertising campaigns. In fact, BMW would not be themselves without a clever yet interesting ad – whatever their message may be. However, sometimes even more interesting than…

12 Hours of Sebring - Shakedown

12 Hours of Sebring – Shakedown

  It was dark, humid, and overcast when I started the day at 6AM in Sebring, Florida. However, by the time I was showered and dressed at 6:45AM I could already hear the roar of…

Exclusive: BMW Rahal Letterman unveils M3 racing cars for 2010 ALMS Season

Sebring: A Teaser of Things to Come with the M3 GT

February 22nd and 23rd mark the official start of winter testing for the 2010 season of the American Le Mans Series. The ALMS is the U.S. equivalent of the Le Mans endurance races that originated…

Formula 1: BMW-Sauber unveils C29 model in Valencia

Yes, BMW retains its name in the Sauber team (due to FIA regulations), and today, in Valencia, Sauber unveiled their latest monopost: C29. Drivers Kamui Kobayashi and Pedro De la Rosa unveiled Sauber’s 2010 Formula…

Will BMW continue curtailing racing programs?

Yesterday, Autoblog reported that BMW might be reducing the number of its cars in the next WTCC championship. Currently there are five teams competing in WTCC and the report says we might see only two…

Sauber buys back BMW F1 team

BMW AG reached an agreement with Peter Sauber regarding the sale of the BMW Sauber F1 Team. The contract is subject to the condition that the team has a starting place for the 2010 Formula…