Latest BMW News

MINI USA Launches The #IceBucketChallenge

One of viral campaigns taking place online these days is called #IceBucketChallenge, a dare to have a full bucket of ice water thrown on you. The “receiver” gets to nominate other people as well who…

VW Golf R vs BMW M235i – Video Comparison

Chris Harris from DRIVES drives the VW Golf R and compares it against the BMW M235i. The Golf R is powered by a EA888 2.0-liter turbocharged inline four-cylinder engine. US-spec cars produce 290 horsepower between…

2014 BMW i8 Concours d’Elegance Edition Sold For $825,000

First official photos of BMW i8 Key fob

First official photo of the BMW i8 key fob is finally here. While BMW has never advertised the high-tech key fob for the i8, first photos emerged on the interwebs in later 2013. The i8…

BMW sets sights on more success at the Nürburgring

BMW sets sights on more success at the Nürburgring

Two weeks after occupying the top four positions in Spielberg (AT), the BMW DTM teams will compete in the seventh race of the season at the Nürburgring (DE) on 17th August. For BMW Motorsport, the…

BMW i8: 300,000 EUR advertising cost per car sold?

BMW i8: 300,000 EUR advertising cost per car sold?

According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for BMW i8 advertising. With currently 55 units sold, this comes…