Latest BMW News

It’s that time of year again  – time for the Rolex 24 at Daytona! 2013 marks the 51st running of the event with BMW playing a big role as a sponsor to the Continental Tire Challenge…

Toyota and BMW are readying to enter into an agreement to share hydrogen fuel cell technology. In July 2012, Toyota and BMW announced a new partnership to expand their existing cooperation on EV battery R&D….

BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced that the U.S. Men’s Bobsled Team will race the BMW two-man bobsled for the first time at the…

In the heart of every M3 enthusiast is the desire to own a “special” M3, one that illustrates their love for everything BMW but also with their own unique flair and individualization. On Project Fire:…

It’s a brave tire company that invites a throttle-happy group of auto journalists – a good number with racing experience – to torture test their new tire against the competition on a wide-open racetrack. Braver…

Sometimes less is even more. For example in regards of a car’s weight. Because less weight improves the performance of the BMW M3 and so provides more driving pleasure. With the G-POWER aerodynamic program “RS”,…

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…

BMWBLOG visited the Porsche display at the 2013 Detroit Auto Show during the press days. What follows is a brief summary of what we saw and what Porsche’s up to. What I find most ironic…

Expecting to be released in the 1st quarter of 2013, the 2014 Jeep Grand Cherokee EcoDiesel, the first “American” diesel of a ever increasing trend of oil burners, has finally been launched at the 2013…

Detroit – On the Sunday before press days at the NAIAS, a gaggle of people and cars arrived at a hotel north of downtown. In that group was the 2014 Mercedes-Benz E Class. Walking up…