Opposite Lock: Dinner with a Legend of Motorsport
At a recent MINI event in Austria, I had the pleasure and honor of meeting one of motorsport’s brightest stars. True, it’s been some time since Rauno Aaltonen sat behind the wheel in the heat…
Latest BMW News
BMWNA Marketing Head Dan Creed Sits Down With Forbes in Video Interview
Dan Creed, Marketing VP for BMW of North America, recently sat down with Jennifer Rooney of Forbes to discuss BMW’s 2012 marketing plan. In August 2011, BMW named NY-based Kirshenbaum Bond Senecal + Partners (KBS+P)…
BMW Group Canada achieves best-ever February
BMW Group Canada achieves best-ever February while MINI enjoys record February with a 44 per cent increase. Richmond Hill, ON. BMW Group Canada (BMW and MINI brands combined) reported best-ever records in February with 2,181…
The BMW i design DNA
BMW i spells visionary vehicles and a new take on premium mobility that has sustainability very much at heart. Pivotal to the new BMW sub-brand are alternative drive systems that are specifically conceived for use…
A portrait of Anders Warming, Head of MINI Design
Driven by Design. A portrait of Adrian van Hooydonk
Since February 2009, Adrian van Hooydonk has been in charge of all the design teams in the BMW Group. This means he is responsible for the design of a large number of cars, motorcycles and…
BMW design icons
Over the years, the styling of BMW cars has produced a host of design icons which have become synonymous with the brand as a whole and, in some cases, signature features of individual models. Collectively,…
The design process at the BMW Group
The design process enjoys a high profile at the BMW Group. Ideas and visions for the future of mobility are proffered by the company as a whole before being turned into reality within a clearly…
Preview: AC Schnitzer ACS5 based on M5 with 620 hp
German tuner AC Schnitzer begins promoting their upcoming ACS5 model Through its social media channels, AC Schnitzer offers a glance at the upcoming, BMW M5-based, ACS 5 that will produce 620 horsepower. The super potent…
World Premiere: MINI Countryman JCW
MINI unveils the new Countryman JCW The super sporty version of the Countryman will make its debut next week at the 2012 Geneva Motor Show by bringing together a complete tuning package. The MINI John…
Photo Gallery: BMW M550d xDrive
New photo gallery of the BMW M550d xDrive At the 2012 Geneva Motor Show, BMW will introduce the first four models in the BMW M Performance Automobiles lineup – BMW M550d xDrive (sedan and touring),…
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