Latest BMW News

2012 ActiveHybrid 5 starts at $61,845 in the U.S.

2012 ActiveHybrid 5 starts at $61,845 in the U.S.

On the occasion of the North American International Auto Show, BMW today announced the retail pricing of the new 2012 BMW ActiveHybrid 5. The M.S.R.P. will be $61,845 (including the $895 Destination and Handling charge)….

BMW Group posts highest sales ever in 2011

1,668,982 BMW Group vehicles sold Record year for all three brands The BMW Group concluded 2011 with its best sales result ever. Worldwide sales of BMW, MINI and Rolls-Royce automobiles rose 14.2% last year to…

2012 Detroit Auto Show: Live Coverage by BMWBLOG

Today, the 2012 Detroit Auto Show will open the doors to nearly 5,000 journalists from over 50 countries. This year’s show is announcing to be one of the most spectacular shows in the past years…

2012 Daytona: Day 2 – Night Practice

Video Ad: “Ultimate Driving Machine”

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years. BMW’s new ad agency, Kirshenbaum…

BMW Group UK sales outperform the market in 2011

BMW Group UK sales outperform the market in 2011

The BMW Group in the UK (BMW and MINI combined) has reported a rise of 8.78 per cent in its 2011 sales increasing from 153,312 to 166,780 vehicles compared to 2010, and against a market…

“The ultimate driving machine” slogan makes a comback

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being…

Video: Kelleners BMW 1M reaching 309 km/h

German magazine Sport Auto takes the Kelleners BMW 1M to race track for a drifting session. Prior to that, the test drive editor decided to see how fast can the Kelleners 1M really go. The…