Latest BMW News

2012 Detroit Auto Show: BMW i8

2012 Detroit Auto Show: BMW i8

The BMW i8 continues its world tour and today landed in Detroit where the hybrid sportscar was the centerpiece at the BMW display. According to the company, the i8 will set a benchmark in the…

2012 Detroit Auto Show: F30 BMW 3 Series

2012 ActiveHybrid 5 starts at $61,845 in the U.S.

2012 ActiveHybrid 5 starts at $61,845 in the U.S.

On the occasion of the North American International Auto Show, BMW today announced the retail pricing of the new 2012 BMW ActiveHybrid 5. The M.S.R.P. will be $61,845 (including the $895 Destination and Handling charge)….

BMW Group posts highest sales ever in 2011

1,668,982 BMW Group vehicles sold Record year for all three brands The BMW Group concluded 2011 with its best sales result ever. Worldwide sales of BMW, MINI and Rolls-Royce automobiles rose 14.2% last year to…

2012 Detroit Auto Show: Live Coverage by BMWBLOG

Today, the 2012 Detroit Auto Show will open the doors to nearly 5,000 journalists from over 50 countries. This year’s show is announcing to be one of the most spectacular shows in the past years…

2012 Daytona: Day 2 - Night Practice

2012 Daytona: Day 2 – Night Practice

No fog was to be found on the second day of testing at the Roar Before the 24 at Daytona International Speedway. Morning sessions were fast and furious as teams wanted to spend day two…

Video Ad: “Ultimate Driving Machine”

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years. BMW’s new ad agency, Kirshenbaum…