Latest BMW News

2012 Daytona: Day 2 - Night Practice

2012 Daytona: Day 2 – Night Practice

No fog was to be found on the second day of testing at the Roar Before the 24 at Daytona International Speedway. Morning sessions were fast and furious as teams wanted to spend day two…

Video Ad: “Ultimate Driving Machine”

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years. BMW’s new ad agency, Kirshenbaum…

BMW Group UK sales outperform the market in 2011

BMW Group UK sales outperform the market in 2011

The BMW Group in the UK (BMW and MINI combined) has reported a rise of 8.78 per cent in its 2011 sales increasing from 153,312 to 166,780 vehicles compared to 2010, and against a market…

Day 1: Roar Before the 24 Hr Of Daytona – Grand-AM

“The ultimate driving machine” slogan makes a comback

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year.cBMWNA will being a…

Video: Kelleners BMW 1M reaching 309 km/h

German magazine Sport Auto takes the Kelleners BMW 1M to race track for a drifting session. Prior to that, the test drive editor decided to see how fast can the Kelleners 1M really go. The…

BMW Group Canada achieves best year in history

BMW Group Canada (BMW and MINI brands combined) reported 34,928 retails for the year 2011, an increase of 10.2 per cent over 2010. This marks 21 consecutive years of growth for BMW Group Canada, and…