BMW of North America today announced a national campaign comprised of television, print, online and radio advertising and a strong in-dealership message, all timed for the summer season and designed to raise awareness of the…
Pioneering concept: BMW ConnectedDrive as a personal assistant and adviser providing information when appropriate, anticipating when you might need help, and boosting sheer driving pleasure. With a range of driver assistance systems and mobility services…
A brief introduction to brakes and the reasons for their evolution with some advice thrown in for good measure. Ever stop to think about your brakes? Most people don’t think too much of them until…
BMW and director Philip Hodges take us behind the scene of the new BMW 328 Hommage. Centered around BMW Design and Christopher Wilson’s photoshoot, this glimpse into the makings of a great photo is not…
Ahead of its M Festival debut, the new 2012 BMW M5 is teasing us once again. An M5 test mule was filmed during high-speed testing at the Nardò Ring in the south of Italy, an…
I swore off turbo-charged cars after the mid 1980s, I’d had enough of the lag until 3500 RPM and then the boost would come on with a rush (though it was fun), the nasty side…
New spy photos from Landshut reveal to us the yet-to-be introduced BMW 6 Series Convertible with M Sport Package. The high-end cabriolet made its official debut earlier this year, with US press test drives taking…
Munich, Germany – The last stop for me on Innovation Day was a walk from the FIZ on BMW-Allee to the BMW Classic facility. Located on Schleissheimerstrasse, the multi-story building houses pieces of the BMW…
Press Release: Outstanding innovations in the area of vehicle and safety engineering have always characterized cars from the BMW Group. With many technological leaps forward, BMW has often been the pacesetter for the entire automobile…
Brenda Priddy, wife and mother of two is the world’s greatest automotive spy photographer whose work has appeared in many of the top automotive media, from Car & Driver, Motor Trend, AutoWeek, Forbes, Fortune, to…
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