Latest BMW News

Head-Up Display 2.0 - Augmented Reality

Head-Up Display 2.0 – Augmented Reality

In 2004, BMW was the first automotive manufacturer to use a color Head-Up Display which projected driving-related information directly in the driver’s line of sight. The next generation Head-Up display arrived in 2011 and featured…

Thoughts on the Passing of Steve Jobs

Thoughts on the Passing of Steve Jobs

I found out about the passing of Steve Jobs on Twitter yesterday evening, the 5th of October, and noticed the immediate outpouring of eulogies; I am hesitant to add my meager contribution to them. I have been around…

Video: BMW 640d with M-Sport Package

Video: 2012 BMW Z4 sDrive28i Dyno Test

Inside Line takes the Turbo-4 equipped 2012 BMW Z4 sDrive28i to the rollers. The Dyno test reveals that the new 2.0 liter TwinPower turbo four-cylinder engine outputs 233 rear wheel horsepower at 5350 rpm and…

BMW to separate MINI showrooms in Germany

Reuters UK reports on news from Germany stating that BMW dealerships will be aced to better segregate sales space between BMW and MINI products. The news came from BMW Germany sales chief Karsten Engel who…

2011 Petit Le Mans Gallery and Season Wrap-Up

2011 Petit Le Mans Gallery and Season Wrap-Up

Sadly, the 2011 American Le Mans Series season has come and my has it been a successful one. The ALMS is the most competitive sports car series in this hemisphere and with good cause. Last…