BMW intends to conquer a new vehicle segment and underline its leadership in innovation with the new BMW X1. Moreover, it wants to strengthen the brand aspects of young, open and creative to ensure the…
Our german blog BimmerToday.de and Ade, one of their readers, are bringing us today some exclusive spy photos of the next generation BMW 1 Series due out in 2011. The prototype was spotted on the…
BMW Vision EfficientDynamics Concept unveils as we speak and car fans are already raving about it. The new Vision Concept is was designed with the EfficientDynamics approach in mind, and while many expected to see…
For decades, BMW has made the reduction of emissions and fuel consumption a key part of its product development strategy, just as enhancements to the dynamic ability of each BMW have been a lasting, sustained…
Last week, we launched the second episode of our “Be A Designer” project, an initiative that allows all of you to express your opinion regarding the design lines of current BMW models. While the first…
Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…
The MINI brand will turn 50 on 26 August 2009. Fifty years ago to the day, the British Motor Corporation (BMC) unveiled the result of its quest to design a new and revolutionary compact car.The…
While we’re still mourning after BMW announced the “retreat” from Formula 1 Championship, the BMW Sauber team managed to score a point at European Grand Prix in Valencia. This is the first point since the…
BMW is raising the bar again by releasing a new ultra fuel efficient luxury car at the Frankfurt Auto Show. The BMW 320d is powered by a 2.0 liter four-cylinder diesel engine outputting 163 horsepower….
The 4,0418 miles 14 turn track at Road America is known as one of fastest circuits in the American LeMans series. As of last Sunday, it will also be remembered as the track where BMW…
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