Latest BMW News

MINI vs. Monster: The Final Cut

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing and with the right twist of humor. Last one, while…

BMW X3 Mountain Driving Event

BMW X3 Mountain Driving Event

BMW continues to increase the marketing spending around the new BMW X3, one of the key models for BMW in the upcoming years. Launch late last year, the new X3 moves its production from Austria…

Photo Comparison: Mercedes SLK R172 vs. BMW Z4 E89

2011 NAIAS: Ultimate Photo Gallery

The press days at the 2011 Detroit Auto Show are over and tomorrow, the first international show of the year opens its door to the general public. As a parting gift, we compiled a gallery…

2011 NAIAS: ZF launches 9-speed transmission

At the 2011 Detroit Auto Show, ZF announced their latest and greatest transmission, a 9-speed automatic gearbox. The 9-speed concept was introduced for the first time at the 2009 Frankfurt Auto Show and it is…