Column: BMW’s New Philosophy
BMW “i” is a new sub-brand of the BMW Group that was introduced last year. Two vehicle concepts are getting close to roll out into the real world, with more other “i” vehicles in the…
BMW “i” is a new sub-brand of the BMW Group that was introduced last year. Two vehicle concepts are getting close to roll out into the real world, with more other “i” vehicles in the…
The BMW Group showcases its visions of future mobility in the shape of the BMW i3 Concept and BMW i8 Concept studies. Unveiled for the first time, these concept vehicles provide a glimpse of the…
Sustainability is something BMW is taking very seriously. According to the Dow Jones Sustainability Index, in 2010 the BMW Group was ranked the highest for the sixth time, making it the most sustainable company in…
New BMW i8 – 349 hp, 78 mpg Emotional, Dynamic and Efficient. Words commonly used to describe BMW vehicles for decades. Now, they’re being used to describe a new direction for BMW vehicles: hybrids and…
BMW today announced the launch of its short film series titled, “Alter Egos.” Revealing the hidden “alter egos” of personalities such as Donna Karan, Ed Norton, Kevin Bacon, Glenn O’Brien, Tory Burch and David Yurman,…
BMW UK releases new media of the 2012 BMW 1 Series. The Black Sapphire Metallic 1er features the aggressive M sport package that will be available starting this fall. In the London area, BMW UK…
BMW of North America released to the dealers the pricing and changes for the 2012 models. Customers of the BMW M3 Convertible will have the opportunity to order a new package. Dubbed Individual Composition (XC4),…
Starting in Fall 2011, the 2012 BMW Z4 Roadster will be offered with a new, unique and exclusive package. Dubbed Canyon Brown, the new package replaces the previously popular Ivory White Leather Package. The new…
The fellas at GTSpirit spent some time at the facility of the famous German tuner AC Schnitzer. AC Schnitzer Automobile Technik is based in Aachen, Germany and specializes in offering aero and power packages for…
In celebration of the one-year countdown to the London 2012 Olympic Games, BMW, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced the BMW Performance Team, an elite team of Olympic…