Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through a new 5 Series ad. After the controversial “Joy” campaign,…
In 2013, BMW will bring to market their first mass-production electric vehicle. Dubbed i3, the Megacity EV is the first model to emerge under the Project i umbrella, a BMW initiative that started five years…
Without a doubt, BMW has hit the jackpot with the new 1M. The limited production numbers, the positive drive reviews and the back-to-roots angle, has made the new “baby-M” one of the most desirable BMWs…
The ActiveE, BMW’s first-ever full-electric road vehicle made its North American debut at the 2011 New York Auto Show. Similar to the MINI E, ActiveE field trial begins first in the United States when later…
Step 1 – Ordering Your BMW It was only a short time ago that Horatiu, my friend and Editor-in-Chief called me with exciting news: we’re going to Germany. But this isn’t another trip to an…
Matt Russell, BMWNA M brand manager, granted us an exclusive interview at the 2011 New York Auto Show. First part of our discussion went live earlier this week and we’re following up today with the…
With a compact coupe body, rear drive, 50/50 weight distribution, and powerful engine, the BMW 135i Coupe is “pure BMW.” I had my sights set on the 135i Coupe when BMW announced it was coming…
Ahead of the official reveal last week, the BMW M5 Concept was previewed to a select crowd in Shanghai, and the fans’ response has been nothing short of enthusiastic. The new F10 M5 launches at…
An international line-up, featuring entrants from 19 European countries, is itching to get the BMW X3 Games started in Geneva (SUI). Following the official registration, the first events are scheduled for Thursday. The BMW X3…
BMW i Youtube channels features a new video that explores the idea of sustainable neighborhoods. BMW i and Wallpaper are giving six creative teams an unique opportunity to help write the future of their urban…
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