First look: 2011 BMW 5 Series
Last week, courtesy of BMW North America, yours truly had a chance to spend some much needed time with the all new 2011 BMW 5 Series. The new sporty sedan made its debut last month…
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BMWBLOG Interviews Franz Jung, President and C.E.O. of BMW Canada
We were afforded the opportunity to speak with Franz Jung at the Canadian International Auto Show 2010. As the President and C.E.O., Franz is responsible for BMW Canada and its future direction. After spending time…
BMW Films – “Chosen”
After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…
BMW introduces Joy campaign to its Olympic marketing efforts
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
Chicago Auto Show 2010: BMW 535i GT
CIAS 2010 – Canadian Release: BMW Active Hybrid 7 & Z4 sDrive 35iS
Blessed with brilliant driving roads that stretch over 8,000 km from coast to coast, Canadians can enjoy the full potential of their ultimate driving machines. Two new models were released for sale in Canada at…
CIAS 2010 – Mini Mayfair Turns the Clock Back
It’s fair to say that a large number of automotive enthusiasts are young in age. It’s also fair to say that younger generations are not very sentimental, abandoning tradition as fast as you can say,…
Innovative driver assistance systems for the BMW X5 M and the BMW X6 M
Additional equipment options are also available for the models BMW X5 M and BMW X6 M as of spring 2010. The two top sports cars in the segment of the BMW X models can now…
Official: 2011 BMW M3 Competition Package ZCP
More driving pleasure, reduced emissions: this principle of the development strategy BMW EfficientDynamics applies equally at the very highest level of performance. As of spring 2010, the high-performance model BMW M3 consistently combines its outstanding…
MINI Melts Toronto with Fun and Sun – CIAS MINI Beachcomber Concept
Ice was melting fast around the MINI exhibit as the Beachcomber Concept was given a steamy reveal. Based on MINI’s core virtues of simplicity, compact design and fun driving character, the new Beachcomber concept delivers…
Chicago Auto Show 2010: BMW X5 M
While not as exciting as North American International Auto Show, the Chicago venue has some of the Midwest calm around it. BMW’s setup is also less aggressive and colorful when compared to the other auto…
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