Gone are the days when automakers relied solely on selling cars to turn a profit. These days, most brands have diversified their revenue streams through various merchandise offerings. From t-shirts and caps to umbrellas and…
We already got a good look at the new Audi A6 Avant and how it compares to the 5 Series Touring. But, we’re only now laying eyes on the sedan version that will accompany the…
When we reviewed the “BMW Behind The Scenes” set of three books we described them as “A masterpiece.” The author was given a level of trust to tell the company’s inside story like never before…
A few years ago, Porsche did something cool. Which isn’t really out of character; like BMW, Porsche leans, at times quite heavily, on its motorsport heritage to move metal. Back in 2022, Porsche took an…
MINI has had a change of heart. It’s not ready to wave goodbye to the internal combustion engine just yet. The brand had intended to become the BMW Group’s first purely electric marque as early…
It was days ago that BMW announced plans to host the public debut of the VDX at Auto Shanghai 2025. At that point, we wondered whether the Vision Driving Experience would still be draped in…
Lyft is making its boldest international move yet by acquiring European taxi-hailing platform FreeNow from German automotive giants BMW and Mercedes-Benz for approximately €175 million ($197.4 million) in cash. The deal marks Lyft’s first expansion…
Yearly — perhaps even more frequently — rumors surrounding a new BMW supercar seem to surface. Whether it’s a defunct electric supercar project or nutty wedge-shaped supercar prototypes, you don’t have to look far —…
The year didn’t start off on the best note for BMW in its home market. Shipments slipped by 1.3% to 61,264 units, according to provisional registration figures. But a deeper dive into the data from…
The BMW Group will be attending Auto Shanghai 2025, running from April 23 through May 2. Among the vehicles wearing the iconic roundel, the core brand is set to host the Vision Driving Experience concept’s…
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