adrian van hooydonk

BMW Isn't Worried About Chinese Competition

BMW Isn’t Worried About Chinese Competition

2024 wasn’t exactly a good year for BMW’s branch in China. Deliveries decreased by a rather significant 13.4% to 714,530 units. Despite this major setback, China was still by far the largest individual market for…

BMW Will Focus On Modern Designs With A Touch Of Retro

BMW Will Focus On Modern Designs With A Touch Of Retro

BMW has developed a healthy habit of presenting retro-flavored cars annually at the Concorso d’Eleganza Villa d’Este. We’re not just talking about the most recent ones: Skytop (2024) and the Concept Touring Coupe (2023). Who…

BMW Design Boss Tells Us About The Future Of ALPINA

BMW Design Boss Tells Us About The Future Of ALPINA

It’s been nearly three years since the BMW Group expanded to include the ALPINA brand. However, until the end of 2025, it’s business as usual for the Buchloe-based niche marque. That is when the existing…

The Next Chapter in BMW Design: A Deep Dive with Adrian Van Hooydonk

Upcoming BMW EVs Will Look Almost The Same As Gas Cars

Upcoming BMW EVs Will Look Almost The Same As Gas Cars

When BMW said Neue Klasse styling would trickle down to gas cars, it wasn’t kidding around. In fact, we’ve now learned straight from the company’s design boss that ICE and EV models will look very…

BMW's Neue Klasse EVs Will Echo Concept Look

BMW’s Neue Klasse EVs Will Echo Concept Look

We’re hoping you’re a fan of Neue Klasse concepts because those designs will barely change for the production models. BMW Group’s design chief told Auto Motor und Sport the upcoming EVs will keep 90% of…

BMW Concept Skytop Likely Heading for Production

BMW Concept Skytop Likely Heading for Production

The highly acclaimed BMW Concept Skytop made a grand appearance at Goodwood’s annual Festival of Speed this past weekend. Among the many visitors to its stand was Adrian Van Hooydonk, BMW Group’s Chief Designer. During…

BMW Says The Supercar Segment Is Already Crowded

BMW Says The Supercar Segment Is Already Crowded

If we were asked to name a type of vehicle missing from BMW’s vast lineup, it would be a supercar. The German luxury brand has all sorts of sedans, convertibles, wagons, and crossovers, but not…