Sitting down with Holger Hampf, President of BMW Designworks, and Adrian van Hooydonk, Design Director with BMW, we got some new insight into how things work over at Designworks. The design studio, the “architects of…
BMWBLOG had the opportunity to sit down with Adrian van Hooydonk during the Rolex 24 at Daytona, hot on the new BMW M3 CS release and a look at the BMW M Hybrid V8 in…
BMWBLOG was fortunate enough to get a bit of an inside scoop with Adrian van Hooydonk at CES this year. In an interview with the BMW Group Head of Design, we went over the new…
In early March, the BMW Group announced plans to expand its portfolio by acquiring ALPINA after more than half a century of collaborations. The existing agreement between the two was renewed at the end of…
It’s safe to say the BMW Group put on quite the show at this year’s Concorso d’Eleganza Villa d’Este. It not only hosted the world debut of the M4 CSL, but also the second Rolls-Royce…
The fact we barely talk about the Z4 goes to show the little roadster has seen better days in terms of popularity. If recent reports are to be believed, BMW is preparing a minor LCI…
On the shores of Lake Como, we sat down for an exclusive interview with Adrian Van Hooydonk, the BMW Group Vice President of Design. Hailing from the Netherlands, Van Hooydonk is known as an interdisciplinary…
2020 has been a challenging year for everyone, and that includes automakers as well. BMW, for example, launched a series of new products which are some of the most important models to the brand. In…
During the #NEXTGen19 event, there were several new and exciting cars on display. A couple of which showed off new directions of BMW design language. None of them more than the BMW Vision M NEXT,…
The Russian Doll design theme for car companies is becoming more and more common. A lot of enthusiasts refer to it as the “Same Sausage, Different Lengths” design theme, mostly because it’s German brands that…
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