BMW has generally strayed away from rolling out lengthy teaser campaigns but it’s doing things differently for Skytop. Even though the gorgeous convertible has leaked in full, the German brand is sticking by its original…
Well, color us intrigued. Hot on the heels of yesterday’s teaser for BMW’s upcoming concept, a new preview image is out. We’re likely dealing with the very same car, but what exactly are we looking…
Unveiled in September, the BMW Vision Neue Klasse previews the brand’s future, not only in terms of technology but also design. In 2025, we will see the first Neue Klasse vehicle coming to fruition –…
Adrian van Hooydonk, BMW Design Director, has seen and done much during his tenure with BMW. From joining the company in 1992 until today, he’s had his hands in plenty of important models, including the…
By now, most enthusiasts have seen the incredible BMW Touring Coupe Concept that debuted at Concorso d’Eleganza Villa d’Este in Italy. The man behind it is Adrian Van Hooydonk, the long standing BMW Group Head…
Sitting down with Holger Hampf, President of BMW Designworks, and Adrian van Hooydonk, Design Director with BMW, we got some new insight into how things work over at Designworks. The design studio, the “architects of…
BMWBLOG had the opportunity to sit down with Adrian van Hooydonk during the Rolex 24 at Daytona, hot on the new BMW M3 CS release and a look at the BMW M Hybrid V8 in…
BMWBLOG was fortunate enough to get a bit of an inside scoop with Adrian van Hooydonk at CES this year. In an interview with the BMW Group Head of Design, we went over the new…
In early March, the BMW Group announced plans to expand its portfolio by acquiring ALPINA after more than half a century of collaborations. The existing agreement between the two was renewed at the end of…
Parking spots are not getting any bigger, yet with each new generation, a car’s size increases. This is more than just a trend of the last few years as automakers have been coming out with…
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