It’s safe to say the BMW Group put on quite the show at this year’s Concorso d’Eleganza Villa d’Este. It not only hosted the world debut of the M4 CSL, but also the second Rolls-Royce…
The fact we barely talk about the Z4 goes to show the little roadster has seen better days in terms of popularity. If recent reports are to be believed, BMW is preparing a minor LCI…
On the shores of Lake Como, we sat down for an exclusive interview with Adrian Van Hooydonk, the BMW Group Vice President of Design. Hailing from the Netherlands, Van Hooydonk is known as an interdisciplinary…
2020 has been a challenging year for everyone, and that includes automakers as well. BMW, for example, launched a series of new products which are some of the most important models to the brand. In…
The Russian Doll design theme for car companies is becoming more and more common. A lot of enthusiasts refer to it as the “Same Sausage, Different Lengths” design theme, mostly because it’s German brands that…
At the launch of the new BMW 8 Series Coupe in Le Mans, France, BMW Group Design Director Adrian Van Hooydonk was gracious to grant us an interview. The chat focused on the new grand tourer…
At the 2018 Detroit Auto Show, BMW Group Head of Design Adrian Van Hooydonk has reiterated his commitment to clean up the design of BMW cars in favor of fewer lines. “We’re going to clean…
In the last ten years, BMW Group’s chief designer Adrian Van Hooydonk has been a regular on our website and our interviews have been nothing short of interesting. Since February 2009, Adrian van Hooydonk has…
We can’t get enough of the new BMW 8 Series Coupe Concept. The idea of another 8 Series is one that obviously gets us very excited but that excitement is exaggerated by the styling of…
BMW Group Chief Designer – Adrian Van Hooydonk – spoke to German media on the future of automotive design and its interaction with digital technology. BMW has recently introduced the new 7 Series – which…
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