BMW Design Chief: Pickup Trucks Not an Obvious Fit for BMW
We asked BMW chief designer whether a pickup truck would be interesting to design for the BMW brand and whether it makes sense for BMW
Adrian Van Hooydonk Talks About the Future of BMW Design
We talked to Adrian Van Hooydonk about BMW i Vision Dee, the future of physical buttons, coachbuilt projects and much more.
BMW Assures ALPINA Fans There Won’t Be Any Radical Changes
BMW design chief Adrian van Hooydonk said the company will be careful and thoughtful with how it will shape the future of ALPINA.
BMW Is Aware Cars Keep Getting Bigger, Says There Will Come A Day When Size Will Decrease
BMW says the company is trying to keep a car's size under control, but it's difficult because of safety regulations and bulky batteries.
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BMW Design Boss Doesn’t Like Flat Surfaces, Promises More Variety Among Models
We sat down with Adrian van Hooydonk at Villa d'Este to pick his brain about what the future has in tow for BMW designs.
BMW Explains Why People Are Buying SUVs Over Two-Seaters
BMW design boss Adrian van Hooydonk thinks the two-seater segment is shrinking because people want a do-it-all car, which an SUV delivers.
Interview with Adrian Van Hooydonk: “We want our products to have a strong character”
On the shores of Lake Como, we sat down for an exclusive interview with Adrian Van Hooydonk, the BMW Group Vice President of Design
BMW Head of Design: “Sometimes design icons need to change”
Earlier this week, we "sat down" with BMW Head of Design, Domagoj Dukec, and briefly with BMW Group Design Chief Adrian Van Hooydonk
VIDEO: We talk to Head of BMW Design Adrian Van Hooydonk
At the #NEXTGen19 event in Munich, we had the chance to talk to Adrian Van Hooydonk about the BMW Vision M NEXT and the future of BMW Design.
BMW wants to avoid Russian Doll design in future lineup
According to BMW Groupe design boss, Adrian van Hooydonk, the brand is looking to avoid the "Russian Doll" design look with future lineup.
BMW 8 Series Coupe: Exclusive interview with Adrian Van Hooydonk
At the launch of the new BMW 8 Series Coupe in Le Mans, France, BMW Group Design Director Adrian Van Hooydonk was gracious to grant us an interview.
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