Videos
BMW uploads a new video to Youtube. The latest footage showcases BMW chief designer, Adrian Van Hooydonk, who talks not only about the new generation 1 Series, but also about the design process at BMW….
Horatiu Boeriu / November 20, 2011
BMW i
When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…
Hugo Becker / August 1, 2011
Videos
BMW’s design boss spends some time with Autoblog to briefly explain the design idea behind the BMW 328 Hommage. The 328 Hommage, a tribute paid to one of the most successful cars of the 1930s,…
Horatiu Boeriu / May 24, 2011
BMW X3
Erik Goplen, BMW X3 Exterior Designer, joins BMW’s Chief of Design Adrian Van Hooydonk in describing the exterior design of the new X3. The American designer, working as a creative director for DesignworksUSA, also designed…
Horatiu Boeriu / January 12, 2011
6 Series
Exclusive: BMW 6 Series Convertible design explained by Adrian Van Hooydonk
by Hugo Becker / Date: January 11, 2011
Featured Posts
At the recent Paris Motor Show, BMW sat down with Adrian Van Hooydonk, Senior Vice President BMW Group. Among topics like the BMW 6 Series Coupe Concept and the new X3 SAV, the discussion also…
Horatiu Boeriu / October 14, 2010
News
38-year-old Marc Girard from France is to take up the post as head of the Interior Design department at BMW Automobiles commencing 1 April 2009. Marc Girard has worked as a designer for the BMW…
Horatiu Boeriu / March 27, 2009
Interesting
With the recent resignation of BMW’s Head of Design, Chris Bangle, it was only natural that Adrian Van Hooydonk will move up to the top position after being Director of Design since 2004. But…
Horatiu Boeriu / February 10, 2009