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From the Lincoln Blackwood to the Mercedes X-Class, luxury pickup trucks have all pretty much been commercial flops. The smart way to go is to offer a premium trim of an existing truck rather than…

Sport Auto decided to pit the latest German compact performance cars in a track duel at Hockenheim. In one corner, we have the new BMW M240i xDrive while its competitor is the Audi RS3 Sedan….

While the whole world seems to have already made up its mind regarding the future of personal mobility, some companies are still reluctant to go all in on battery-powered EVs. There are certainly some valid…

Audi has made no secret of its ambitious plans for an electrified future. It’s currently working on several new all-electric models that will all debut within the current decade. However, the four-ringed brand’s plans may…

You probably heard that the current Audi A8 is the first production car in the world that is capable of eyes-off Level 3 automated self-driving. While that truly is an impressive feat and other car…

It looks like rivalries no longer have a place in the automotive industry. The vast changes affecting the business and the rapid pace at which new technology is being demanded by the market is forcing…

The head of Audi Sport says the sportscar division at Audi wants to build more cars to “close the gap” on rivals at BMW M and Mercedes-AMG. The product expansion is planned over the next few…

BMW and Audi like to play games with each other a bit with their marketing. Awhile back, the two had a playful chess-themed billboard spat that was pretty entertaining. Now, though, billboards are old news…

When it comes to the three German premium manufacturers – BMW, Audi and Mercedes-Benz – they all share similarities and deep differences in a wide array of fields. One of the most discussed differences between…

Last year, BMW, Audi and Mercedes-Benz wrote history when they announced that they will join forces to purchase Here Maps from Nokia, in a bid worth multiple billions of dollars. The aim was to use…