audi

BMW and Audi like to play games with each other a bit with their marketing. Awhile back, the two had a playful chess-themed billboard spat that was pretty entertaining. Now, though, billboards are old news…

When it comes to the three German premium manufacturers – BMW, Audi and Mercedes-Benz – they all share similarities and deep differences in a wide array of fields. One of the most discussed differences between…

Last year, BMW, Audi and Mercedes-Benz wrote history when they announced that they will join forces to purchase Here Maps from Nokia, in a bid worth multiple billions of dollars. The aim was to use…

Earlier this week Mercedes-Benz said it will shift its racing priorities from the DTM to Formula E in a rather unexpected move. This not only showed the growing importance of the Formula E competition but…

After working together for the first time in decades to acquire the HERE mapping company, BMW, Audi and Daimler AG are once again collaborating for another interesting venue. Together with Ericsson, Huawei, Intel, Nokia and…

When it comes to expensive German luxury cars, reliability has always been a question. There are many car enthusiasts who mock the German brand’s constant claims of excellent German engineering, as many of the country’s…

Audi has a bit of an identity crisis at the moment, when it comes to performance cars. BMW has its M Division, which has been world famous for three decades now. Mercedes-Benz has AMG which…

All German cars rest their reputations on a core foundation of values; quality, performance and innovative engineering. However, each individual brand sets itself apart by focusing different specific values from one another. For instance, Mercedes-Benz…

Audi has brought the performance fight to North American shores in the compact sport utility market. Squaring off against the X3 in this segment, the Audi has been selling strongly – but how does it…