In this video, the BMW Group’s Research and Technology House in Garching shows a successful integration of augmented reality (AR) glasses in the car and the potential to transform the driving experience. Chris meets AR…
BMW’s Art Cars are world famous, even for those who aren’t fans of the brand. The collaboration between BMW and various artists, to create stunning works of rolling art, has been going on since 1975….
We’re on the precipice of a massive shift in the way we buy cars. Customers are realizing more and more that they don’t want to go into car dealerships, spend four hours haggling over pricing,…
The Munich Pilot Plant is using a new augmented reality (AR) application in vehicle concept and prototype engineering. The unique approach to prototyping will speed up the process by as much as twelve months, from…
Augmented Reality might just be the next big thing when it comes to wearables. AR technology is meant to help out in a variety of situations and car makers are even working on creating systems…
BMW i announced today that it became the first brand to offer a configurator through Apple’s Augmented Reality app using ARKit with iOS 11. Therefore customers in select markets can now use their iPads and…
BMW i will offer its customers an interactive, 3-D augmented reality experience of their products in a pilot program which is being rolled-out from today. Using Tango, Google’s smartphone augmented reality technology, customers can explore…
Yesterday, BMW unveiled their most futuristic concept to date – BMW Vision Next 100. The revolutionary prototype stands out with its innovative design while using the latest and greatest technology developed in-house by the BMW…
Head-Up display technology has been present in automobiles for quite some time now. Even late ’80s, early ’90s Corvettes had Head-Up displays. They were rudimentary at best and were difficult to read properly while moving…
Last week, BMW revealed information on their next generation Head-Up Display. First released in 2004, the Head-Up Display from BMW was the first system to use a color projector which provided driving-related information directly in…
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